De Interieur Club and Daan Alferink visit NTU Vloeren in Utrecht

On Thursday 1 October 2026, the NTU Vloeren showroom in Utrecht was all about interior design, creativity and inspiration. De Interieur Business Club organised a special event there together with flooring brand Floorify, with interior stylist and influencer Daan Alferink as special guest.

A wonderful occasion where interior professionals, floor design and new ideas came together on the Woonboulevard Utrecht, next to IKEA.

A special interior design event at NTU Utrecht

The NTU Utrecht showroom provided the setting for the exclusive Business Club Event of De Interieur Club.

The gathering took place from 10:00 to 13:00 and was aimed at interior professionals and members of De Interieur Business Club.

The programme brought together different aspects of the interior design profession: from the creative process behind floor collections to the practice of interior design and entrepreneurship.

In doing so, the event showed that a flooring showroom is not just a place to look at products, but can also offer space for sharing knowledge, inspiration and professional networking.

Daan Alferink: a familiar voice in interior design

One of the special guests was Daan Alferink, interior stylist known from the Belgian TV programme Blind Gekocht, the Belgian version of Kopen Zonder Kijken.

Daan is known for his outspoken personality and his own take on interior design.

As an ambassador for Floorify, he also uses the brand's floors in his own interior projects.

Among other things, the programme included an exclusive interview with Daan.

His presence created a lovely connection between creative interior advice, the day-to-day practice of designers and the possibilities of modern floor collections.

A look behind the scenes at Floorify

It's not only the look of a floor that matters. The design, development and choice of materials also determine the final result.

That is why Floorify's design process was also a key focus of the event.

The interior professionals in attendance got a glimpse of how Floorify develops new floor collections, with attention to appearance, applications and product design.

The programme also offered a sneak preview of the new collection.

An interesting combination of product knowledge and inspiration for interior professionals who create special living spaces every day.

Floorify and NTU Utrecht: experiencing floors in the showroom

The partnership between Floorify and NTU Utrecht goes further than just presenting individual floor samples.

NTU is home to an official Floorify experience store.

Here, visitors can view various Floorify floors across larger surfaces, so the colour, texture and look really come into their own.

That matters, because a floor forms the foundation of an interior.

The choice of a wood colour, a particular plank size or a special laying pattern can completely transform a room.

Seeing materials in real life makes it easier to choose a floor that suits the home and the desired interior style.

An interesting location for interior stylists and designers too

The NTU Vloeren showroom is not only interesting for consumers looking for a new floor.

Interior stylists, architects and other interior professionals can also find inspiration there and compare different materials.

In addition to PVC and other flooring solutions, NTU offers an extensive range, including parquet, laminate, carpet, marmoleum and rugs.

Curtains, sun protection and shutters are also part of the range.

This makes it possible to look beyond just the floor in an interior project and coordinate different materials with each other.

The De Interieur Club event fits in nicely with this broader role of the showroom: a place where product knowledge, experiencing materials and interior ideas come together.

Why seeing floors in real life is so valuable

Choosing a floor based on an online photo is not always easy.

Light, colours, textures and finishes can come across differently in reality than on a screen.

For interior professionals, that is important when putting together a complete design. But it also makes a big difference for private customers.

At NTU Vloeren and Budgetvloer, you can view different flooring materials and get advice on things like appearance, use, maintenance and underfloor heating.

This makes it easier to make a choice that suits your interior and the way you live.

Want to discover the Floorify experience store for yourself?

The De Interieur Club event was a special occasion for interior professionals, but you can also discover the possibilities of our showroom for yourself.

Are you looking for a new PVC floor, a special wood look or inspiration for a complete interior?

Then you are welcome at NTU Vloeren and Budgetvloer on the Woonboulevard Utrecht.

View different floor samples, compare colours and discover the possibilities with personal advice.

NTU Vloeren & Budgetvloer

Hollantlaan 26-28
3526 AM Utrecht
Woonboulevard Utrecht, next to IKEA

Discover for yourself how the right floor makes the difference and come and get inspired in our showroom.

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